Research & Insights

Practical thinking from
the work itself.

Two libraries: market research reports for industries Rospex actively tracks, and short-form insights drawn directly from 25+ years of commercial and operational work. Specific, opinionated, and grounded in actual engagements — not generic consulting commentary.

Research Library

Industry & market research.

Market Report · April 2026 · 5 pages

U.S. Southeast HVAC Market: overview & investment outlook

Demand drivers, competitive structure, M&A dynamics, and outlook for the Southeast commercial and residential HVAC market.

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Market Report · 2026

Food Packaging Competitive Intelligence

Competitive landscape, technology shifts, and demand patterns across rigid and flexible food packaging segments.

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Market Report · 2026

Low-Voltage Systems Integration & Lighting Controls Market

Demand drivers, regulatory shifts, and competitive structure in the low-voltage and lighting controls segments.

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Market Report · 2026

U.S. Curved & Bent Plywood Market

Niche segment analysis covering supply, demand, and pricing dynamics in curved and bent plywood manufacturing.

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Market Report · 2026

Southeast Tile & Flooring Installation Market

Regional market structure, competitive fragmentation, and growth drivers in the Southeast U.S. installation services market.

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Market Report · 2026

Valuation Multiples for $2–$6M Revenue Companies

Independent closed-transaction data on SDE and EBITDA multiples by industry, what drives the expectation gap, and how to evaluate any asking price.

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Insights

Short-form perspectives
on the work.

Sales Incentive Design

Why most incentive plans quietly reward the wrong behavior

Three structural flaws appear in nearly every broken compensation plan: team-based metrics that sever individual accountability, working-capital-style metrics most reps can't define, and inadvertent rewards for bad behavior like extending payment terms.

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Sales Incentive Design

The same principle works at every scale

From a small restaurant chain to a €1.5B global manufacturer, revenue and margin move when individual reward is tightly connected to individual behavior. Compensation design is a function of human nature, not company size.

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Sales Incentive Design

Top performers drive 80–90% of growth. Stop capping them.

Overachievers exceeding budget by 10%+ generate the bulk of incremental growth in most sales organizations. Yet most companies hire within rigid salary and bonus bands that attract average talent and cap exceptional contribution.

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P&L Strategy

Strategy is how, not what — the dangerous confusion between targets and plans

Big goals without a clear HOW are aspirations with a due date. Real strategy is competitive honesty plus deliberate alignment of organization, resources, and metrics. Without that, ambitious targets become competing mandates that optimize one metric at the expense of another.

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P&L Strategy

What P&L ownership actually requires

P&L ownership begins with a sober read of where the company can credibly win — which segments and customers match its operational capabilities and innovation strengths against competition. Choosing where to compete, building the organization to execute, and standing behind it daily.

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Growth & Share-of-Wallet

Often, your best growth opportunity is already a customer

Most B2B companies dramatically underestimate the revenue sitting inside their existing customer base. Pair share-of-wallet with cross-sell motion, and existing accounts can grow 10–20% with much less effort than equivalent new customer acquisition.

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Commercial Excellence

A little nudge helps CRM adoption

Compliance through mandate creates resistance. Compliance through alignment creates habits. Tying monthly bonus validation to opportunity entry transformed CRM data quality without an enforcement campaign.

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Commercial Excellence

How you measure working capital in a sales plan matters

Bad metrics drive smart people toward bad behavior. A past-due-receivables metric pushed salespeople to extend payment terms (which mechanically reduced past-due balances) rather than collecting faster. Replacing it with DSO at the individual account level fixed the behavior.

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Sales Incentive Design

The hidden cost of semi-annual bonus payouts

A six-month feedback loop is too slow to change behavior. By the time a salesperson receives a payout, they can't clearly connect it to specific actions from months ago. Frequency of reinforcement matters as much as the size of the reward.

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Sales Incentive Design

Good incentive plans expose underperformers

When a new individual incentive plan is rolled out, some reps will earn nothing where they used to earn something under team-based plans. Those conversations — about coaching, role fit, or transition — are typically overdue. Comp plans are performance management tools, whether you intend that or not.

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Growth Strategy

A simple cross-sell diagnostic

If only your largest customers buy your full portfolio, you don't have a product problem — you have a coverage and motion problem. Mid-tier customers rarely refuse additional services; they're simply never asked.

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Commercial Excellence

Symbiotic vs. extractive incentive design

The best incentive plans align rep self-interest with customer outcomes — not against them. When your salesforce earns more by making customers more successful, you've designed something that compounds. When the math runs the other way, you've built something that decays.

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